DESCRIPTION
Moana is a travel and tour agency with the best ticket services of education and boutique tour.
Moana is a Hawaiian word that signifies “vast ocean,” “deep sea,” “feminine,” and “masculine.” The company name Moana is inspired by the vast ocean and the film Moana, in which the main character is powerful and courageous, and enjoys taking on new challenges.
The company’s visual identity must be as strong and daring as the heroine Moana, and they want to convey the vastness of the ocean. No matter how difficult the travel, the firm pledges to provide safe and secure transportation.
CONCEPT
The symbol itself is a combination of three simple symbols: a high tide curve inspired by Moana Film, a helm to represent a symbol of finding your way through unknown waters and uncontrollable forces to meet your destiny, then an O letter to represent the globe. The typography conveys luxury and elegant feelings while the color giving the feeling of deep ocean or sea.