Accademia Italiana
OBJECTIVE
To create an outstanding packaging design to grab customersí attention
CONCEPT (Brand Identity)
For the logo, I use the word U as the coffee cup shape to be simple and modern. Coffee color and orange would attract the customer who loves the coffee.
CONCEPT (Packaging)
A single serve roasted coffee pack for coffee lovers who can enjoy the fresh roasted coffee at home or at work or everywhere, anytime without a coffee machine. As it’s a single pack, it can be preserved freshness and smell for the long term. The package is inspired from a coffee cup shape. But I decide to design an octagon shaped coffee cup to be unique in the market. Moreover, when the package is used, it can be compressed and throw away without taking much space.
As a color combination, I choose black, orange and brown to be bold and stand out in the market.