DESCRIPTION
Manipal-SML is the first technological institute which will produce health science technologist and business administrators in the field of healthcare management. The institute is founded by a joint venture between Myanmar’s SML Laboratory and India’s SML Medical Institute.
In Myanmar, admission to desirable universities is determined by the grade received in high school. As a result, medical school admissions are so competitive that some young people are unable to pursue their dreams of becoming a health expert or health technician.
Moreover, Myanmar has no private universities, therefore young people are unable to pursue their dreams. The Manipal-SML Institute is for people who want to be a health technologist or a health specialist but are unable to get admission from a public institution.
CONCEPT
I am the art director in that project so that I care from photos to message.
First, my friend and I crafted the design message “Dream comes true” to reflect the institute’s vision. We altered some words,but the core message is the same: “Dreams do come true”.
Second, for the institute’s authenticity and trustworthiness, I decided to shoot the photographs with real high school students for the project, and I gave the photographer art direction to acquire the right photographs, including directions, angle and color for my design. In addition, I educate the youth how to create the correct mood and vibe properly. The photographic art direction will be filled of happiness, hope and confidence.
For visual design, I use bold typography to motivate the youth and added orange flare to convey the feeling of hope.