OBJECTIVE
To create an outstanding packaging design for the Squire shirt brand
CONCEPT
SQUIRE shirt brand showcases luxury elements within its premier line: collection is conceptual, elegant and experimental yet wearable. Inspired by the men’s suits, the pieces lean towards sharp cuts and minimalist expression.
WHAT IS UNIQUE
A duo functional packaging that can combine primary and secondary in one single box. The shape of packaging box and the hanging style are inspired from exquisite Squire craftsmanship which showcases detail cuts and modern tailoring. My concept is to take them from a feeling of handicrafts by creating a packaging concept to radiate a stronger feeling of modern design and premium products.
GRAPHICS
A combination of modern design and premium looks, I put the Squire logo on the left of the bag and use the black color giving the feeling of luxurious.